August 11, 2016. South By Southwest Interactive is more than a conference or a music festival. It’s where Twitter took off, where Foursquare launched and where live-streaming (whether with Periscope or Meerkat) gained mass appeal.
Digital products are the lifeblood of this yearly gathering, and for 2017, Work & Co has shaped three distinct talks that will move forward the industry to build even more innovative, successful products for tomorrow. Help us join the stage and weigh in on what you most want to see -- voting ends on September 2nd.
The New Math: Have You Really Embraced It?
Vote for The New Math
The best form of marketing is a digital product or service so great that customers promote it for you - just ask Apple, Oscar, and Facebook. This is the new math behind "products over advertising."
But why are there still so few companies product-focused? Gene Liebel will discuss the real challenges of pivoting away from impression-based marketing towards self sustaining digital products.
Grit Over Genius: Brute Force Design
Vote for Grit Over Genius
In digital product design, there’s no such thing as having a “secret sauce” or lightning bulb moments. Creating the best digital products requires hard work, hours, and sweat.
Ask Felipe Memoria and Joe Stewart, and they’ll tell you a secret: being a great designer is more about grit than it is genius. It’s a design process we call Brute Force.
Product First: You Can’t Outsmart Adblockers
Vote for Product First
As ad revenue stagnates in industries ranging from publishing to media and entertainment, the extent to which advertising can drive future revenue for many companies has been thrown into question.
Sarah Sampsel believes there’s a better way to unlock new revenue (hint: it’s not a better ad unit). It just requires shifting away from relying on advertising towards products that people love to use.